As of this week, The network of "Domina Shopping" (previously consisting of 13 DOOH screens) has been expanded by two large-format digital screens (75”). Both are placed on either side of a very prominent hall of the shopping centre; it is part of the route to a grocery store - possibly the most intense flow of visitors that can be observed at Domina. The visibility of an ad on both sides of a hallway increases the reach numbers, which - by the way - have risen in this network of DOOH screens by 12%, reaching 34% of the population of Riga.
With 9 new large format (75 inches) digital screens we are proud to launch our enhanced "Shopping Digital" advertising network in the very centre of Riga town "Galerija Centrs". The exclusive placement of advertising screens in Rīdzene street, near escalators and in the main halls of the shopping mall we ensure our clients advertisement visibility to every visitor of this shopping mall. Advertisements in this network are easy to adjust to other "Shopping Digital" malls, offering fast and convenient online solutions.